For someone that works in the travel industry I am completely bamboozled by the complexity of the low cost airlines pricing strategies. Considering I studied Economics at degree level I thought I could master most pricing strategies, then after a few chin scratching moments I finally got my head around it: They lie.
Most of the low cost airlines pull you in with £1 flights and the dream of far flung destinations riddled with blue skies and blue waters. However, the truth of the matter is low cost flights have gone from being a roaring success to a land of hidden costs: baggage costs, credit card fee's, airport check-in fee's, priority boarding, super-special-look-how-comfortable-I-am seats and airports that are so far away sometimes, I think that the pilot they employed was actually blind.
My advice = stop trying to fool us. Most of today’s internet surfers are savvy to these futile attempts at getting more cash out of our pocket so just stop trying. Give us a clear, transparent price that shows us what we really pay and land us in an airport somewhere close to the destination I actually want to go to. In the mean time I’m off to Barcelona for the weekend with Ryanair, flying into Girona for £15 – bring it on.
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They are the iPod generation, generation X - I call today’s youth travellers the nomadic generation who simply have one desire: to see as much as they can, as quickly as they can. No other demographic travels as regularly, as far afield, as often and with so little boundaries and cash! Youth Travel is leading the way - are you following
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